Hi, I’m Claudio

Ideas that connect. Brands people care about. That’s been the focus across everything I’ve worked on. Whether it’s rethinking how Hertz shows up in the EV space or helping launch AI-first platforms like KuroAI, I’ve built campaigns and systems that are fast, clear, and built to last.

Most recently, I led brand and marketing at Meruelo Group, working across hospitality, entertainment, and F&B. I introduced AI into the creative process to help the team produce more, waste less, and move at the pace of culture. Before that, I co-founded Dice 360, later returning to help relaunch it as Dice Intelligence. I partnered with brands like Hertz, Coca-Cola, Caesars Entertainment, Ford, Mars Wrigley, and Ginsavit Energy to bring new ideas to life and turn smart strategy into standout work.

Photography has always been a huge part of how I see the world. I’ve shot campaigns, built a studio, and still find joy in chasing light when no one’s watching. And yes, I’m still holding out hope for the Mariners. Some things you just don’t give up on.