Praia do Forte: Reclaiming the Pace of Paradise

The Challenge: Making Stillness Feel Like a Destination

Praia do Forte isn’t just a place on the map. It’s a state of mind. Known for its natural beauty and low-key rhythm, it attracts travelers who want to disconnect without giving up comfort. The challenge wasn’t to introduce the resort. It was to remind people why slowing down matters, and why this stretch of Bahia is where that shift begins.

The brief called for a campaign that felt immersive, not promotional. Something that didn’t just talk about rest, but embodied it in tone, image, and pace. The idea was to balance stillness with personality, and find a fresh way to express how deeply a single stay could change your state of mind.

The Concept: Where Nature Sets the Rhythm

To capture that shift, we introduced a set of understated visual warnings, gently and humorously suggesting how dramatically a visit could affect your well-being. These tongue-in-cheek contrasts, paired with lush beach scenes and open skies, gave the campaign a distinctive voice. It felt confident, relaxed, and slightly irreverent, just like the experience itself.

Rather than describe the location, we let the viewer feel it. Wide compositions, natural soundscapes, and relaxed language invited people to slow down long enough to imagine themselves already there. The result was a campaign that stayed with you. Not because it asked loudly, but because it spoke clearly and calmly.

Creative Direction: Space to Breathe

The photography avoided filters and excess styling, capturing the textures of the environment exactly as they are. Sunlight on sand, palms in motion, ocean reflections. The color palette remained grounded in nature, and the layouts were built with room to exhale. Type and messaging stayed minimal, letting each image carry weight without distraction.

The copy struck a careful balance between warmth and wit, adding moments of light irony without ever breaking the calm. It was an invitation, not a pitch.

The Experience: Stillness in Motion

We expanded the campaign into digital and video, creating a slow-moving film for social and YouTube that avoided narration or overlays. Nature carried the story through sound alone. Waves, birds, rustling palms. Supporting assets included social cutdowns, in-room materials, and digital placements that kept the same tone and cadence from discovery to check-in.

The Impact: A Brand That Moves Slower, On Purpose

By leaning into quiet confidence and a subtly playful voice, the campaign gave Praia do Forte a stronger emotional signature. It stood out in a category that often relies on clichés or over-designed imagery. The result was a shift from marketing to presence. From selling rooms to making space. The resort didn’t need to be redefined. It just needed to be reintroduced with clarity and calm.

Letting the Location Lead

My role was to shape a campaign that let the setting breathe and the tone carry. Working closely with the team, I helped define a voice that could balance elegance with personality and built a system that worked across platforms without losing focus. Every detail was designed to slow the viewer down, bring them closer, and remind them what real rest can look like.