Ginsavit Energy
The Ginsavit Energy campaign began with a simple yet powerful question: how do we connect ginseng’s ancient legacy to today’s energy-seeking audience? The answer came in the form of a metaphor—a dragon’s power. That’s where the "Fire Up Your Inner Dragon" campaign was born. A series of other headlines, revolving around the same theme, reinforced the concept and added a layer of fun and conciseness. But it wasn’t just about clever headlines; it was a concept that tied ginseng’s millennia-old strength to the idea of unlocking your own potential. It felt bold, modern, and deeply rooted in the product’s story.
From there, the design system took shape. I wanted something that felt fresh and energetic but still carried a sense of history. We landed on vibrant colors, clean typography, and geometric patterns to create a contemporary aesthetic. The logo became a symbol of this balance—modern yet timeless, just like the product itself.
One of the most rewarding parts of this process was seeing how the packaging and visuals came together. The striking product imagery and playful layouts were designed to feel dynamic and approachable, while the messaging reinforced the idea of tapping into your inner strength. Every detail was intentional, from the flow of the typography to the pop of the colors, all working together to tell a cohesive story.
For me, this campaign was about more than just selling a product—it was about creating a connection. Ginsavit Energy isn’t just an energy drink; it’s a reminder that the power to fuel your day has always been inside you. And as a creative, there’s nothing more fulfilling than seeing a concept like this come to life in a way that resonates. It’s a testament to the power of storytelling.
