Electricity wasn't just in our name—it was our origin story. As Hertz, the measure of frequency itself, we didn't need to invent an electric identity; we simply needed to reveal what had always been there. This campaign became about making that invisible current tangible.

Our signature yellow transformed into a conductor of meaning—a visual bridge between scientific heritage and modern mobility. At airports globally, the energy of our brand became the perfect backdrop to showcase electric vehicles, creating natural stopping points that sparked curiosity and connection.

The approach was simple: let the name speak. Through carefully crafted messaging, we linked the inherent benefits of electric driving to our electrical legacy, creating an unforced dialogue between brand and consumer. This wasn't about selling electric cars—it was about demonstrating how Hertz, by its very nature, was always meant to power this movement.