The launch of KuroAI introduced a revolutionary approach to healthcare—one built on intelligence, trust, and seamless accessibility. As an AI-driven platform, KuroAI makes navigating healthcare as effortless as asking a question. The brand and campaign had to reflect this innovation while maintaining a simple, intuitive design that emphasized ease of use.

Inspired by the colors most commonly seen in doctors’ and nurses’ scrubs—light teal, pink, and bluish purple—the visual identity blends familiarity with cutting-edge technology. This balance ensures that advanced AI feels both powerful and approachable. The art direction centers around the most common healthcare questions people ask, shaping a design language that is clear, intuitive, and engaging.

At the core of the brand is the KuroAI logo, featuring a distinctive half-cross—an intentional nod to healthcare that also serves as a dynamic design element, signaling the beginning of every question throughout the campaign. Supporting this clarity-driven approach is the tagline, "Everything Health." Designed to be as simple and direct as the platform itself, it encapsulates KuroAI’s mission—providing comprehensive healthcare answers with effortless accessibility. Every visual choice, from typography to layout, was crafted to eliminate barriers, ensuring information is not only accessible but also inviting. Because in healthcare, clarity isn’t just helpful—it’s essential.